We're combining the best of BB&T and SunTrust to form Truist, a bank that will measure its success by your financial success. The company was formed in December 2019 as the result of the merger of BB&T (Branch Banking and Trust Company) and SunTrust Banks. Truist Financial Corporation is an American bank holding company headquartered in Charlotte, North Carolina. Truist Financial unveiled its official logo and purple color scheme Monday, following the $28 billion acquisition last month of Atlanta-based SunTrust by Winston-Salem, North Carolina-based BB&T. The Branding Strategy Behind Truist Bank’s New Logo Reveal Subscribe Now Get The Financial Brand Newsletter for FREE - Sign Up Now The Truist name remains a flashpoint of controversy, but the logo identifying the combination of BB&T and SunTrust has fans, even with its quirky icon. Truist revealed a new look and feel with a signature color and modern monogram logo. On Monday, SunTrust unveiled the new look for Truist: a … The Truist logo signage on the former Hearst Tower in uptown Charlotte, now called the Truist Center, has generated controversy and calls to tear it down. Truist, formerly SunTrust and BB&T, reveals its identity and logo The purple comes from a combination of BB&T burgundy and SunTrust blue. Truist, the combined bank that emerged in December,ber 2019 from the merger of equals between BB&T and SunTrust, unveiled its new logo and branding materials Monday. The logo… ATLANTA — The unveiling of the logo for Truist bank has left some people scratching their heads. Truist, formerly SunTrust and BB&T, reveals its identity and logo You'll soon be seeing a lot of purple around town as Truist revealed its identity on Monday. The banks said that the combined holding company will be named Truist Financial Corporation and the combined bank will be called Truist Bank. Equal Housing Lender. Truist Online Banking and the Truist Logo are service marks of Truist Corporation. Bank branding experts and Interbrand's creative director weigh in on the rationale for the brand components … Its bank operates 2,049 branches in 15 states and Washington, D.C., and offers consumer and commercial banking, securities brokerage, asset … The sixth largest bank in the U.S. is the result of the merger between SunTrust and BB&T. Author: Jason Braverman (11Alive) Truist, the Truist logo and Truist Purple are service marks of Truist Financial Corporation. The bank merger, which created the nation's sixth-largest bank, is the banking industry's largest since the 2007-08 financial crisis. The new logo has not yet been released. While new and exciting opportunities for you are on the horizon, we remain committed to keeping the community-based approach to banking that has been the hallmark of both BB&T and SunTrust and providing personal service from the same smiling faces you’ve come to know. All Truist mortgage professionals are registered on the Nationwide Mortgage Licensing System (NMLS), which promotes uniformity and transparency throughout the residential real estate industry. Truist, the merged name of BB&T and SunTrust, unveiled its logo Monday, soon to be plastered on bank branches and stadiums across the U.S.