nike youtube marketing

They want their purchases to have a positive impact on the environment and on society, and they don’t hesitate to reward brands that do. The coolest tech so far, however, would have to be Nike’s new self-lacing shoes. 8. Nike didn’t build its loyal fan base by harping on its iconic waffle shoes. Make fun and enjoyable ads While traditional sneakers are made up of individual pieces that are stitched together, Nike shook things up by utilising computer-controlled “knitting” technology to shape the entire upper part of the shoe. Marketing Mix of Nike analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Nike marketing strategy. NIKE 1. Ha hecho un brillante trabajo para mantener una consistente imagen de marca a través de varios canales. Ltd ReferralCandy is a product of Anafore Pte. Newsworthy technology In 2016, Nike created a Youtube series to complement its marketing campaigns. It’s worth talking about the Marketing Mix of Nike, considering the way the company transformed with time and with the changing needs of its target customers and still managed to be the leading sportswear brand in the world. Espectacular transición del marketing con medios tradicionales masivos (-40% en los últimos 3 años) a ser puntero en marketing digital. Más información. Three main drivers of Nike’s community outreach program (Nike). Today: self-lacing shoes. They teem with world-class athletes displaying their extraordinary skills. YouTube y marketing ¿Por qué usar YouTube en tu plan de marketing? Nike’s original Youtube series, Margot vs Lily (Nike). It was ground-breaking technology in wearable tech that resulted in an 8.1% rise in profits within the first six months. -- Created using Powtoon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. Perfil Pedidos Favoritos Bandeja de entrada Eventos Configuración de la cuenta Cerrar sesión. It’s safe to say Nike’s at the top of its game right now. 4. Nike's vice president of marketing shares how widespread racial tension led the company to build a 'purpose playbook' to inform how and when to take … it netted the sportswear brand more than 107.8 million views. This video is unavailable. Nike is engaged in several community outreach initiatives both within the US, and globally. But it’s not just an extended ad, the show has a compelling story that’s actually fun to watch! Tomorrow: hoverboards? Furthermore, 2,000 user-generated videos and 28,000 player posts were created and the brand received 3.4 million YouTube views." It seems the activewear trend is here to stay. Pedidos. Each ad is carefully crafted to evoke particular feelings and needs in the consumer that can only be satisfied with Nike products. 3. La fórmula del influencer marketing es compleja en muchas ocasiones. Cesta. They also frequently contain calls-to-action for followers to respond to and engage with the brand. Killing it on social media – engage and respond! It frequently posts videos to YouTube, including educational and promotional videos. The store opened to huge lines, with customers queuing up 2 days before its launch! they don’t hesitate to reward brands that do. To that, the organization says: “Just do it.”. Integrantes: Cristina García. What their ads do, and do well, is induce emotion in the consumer through ‘emotional branding’. The Problem As one of … Create “Watercooler Moments” Nike está haciendo uso de los nuevos medios para comercializar y extender su marca, más todavía si cabe. ... Nike’s aspirational ‘The Switch’ ad came out victorious on this year’s Top 10 Cannes YouTube ads, which were compiled by balancing the total number of views with the percentage of … Check out, An Analysis: Christian Louboutins’ Red-Hot Marketing Strategy, Marketing: How Reebok Relaunched And Became Cool Again, own 48% of the American athletic footwear market, but its share of the basketball footwear market is at a staggering 96%, It was a dark and stormy night… – 24 Examples of Storytelling in Marketing. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer … Take a page from Nike’s book and “just do it”! Nike delivers innovative products, experiences and services to inspire athletes. Todo. It is noted that Bill Bowerman can be linked to the jogging craze that occurred in the late 1960s and 1970s. Even today, Nike continues to expand on the Nike+ technology, releasing phone apps, watches, and even a dedicated training app! The promotional videos of Nike mostly include athletes and sports personalities. Each Nike ad is designed to inspire—to tell us that we can do anything if we just try. Inspired to rethink your own marketing plan? 7. Entrega y devolución gratuitas. This reduced the number of components by up to 35 pieces, producing a lighter shoe that still provides as much strength and support as other top running footwear in the market. Outlet nike air max essential,youtube air max 2013,outlet air max nike 90 online,dave white air jordan 1 Baratas Online air jordan ebay Del vestido para los zapatos y los accesorios, el proceso de encontrar su traje de boda de sus sueños puede parecer un poco intimidante al principio. HyperAdapt 1.0 has sensors that automatically mould the shoe to the shape of your foot when you step into it. It keeps you at the forefront of your customers’ minds, and allows you to reach those who have not heard of you! It also directs viewers to the #BetterforIt website, which contains more detailed content for those interested in initiating and improving their fitness journey. Today, Gwyneth Paltrow holds the title of CEO and Founder of... © 2020 All rights reserved. The size 9 Nike Flyknit Racer, which incorporated Nike’s Flyknit technology, weighed a mere 160g (Nike). Since then, it has worked hard to ensure that never happens again. 0. Reach out to your community We are your home of all the social proof you need to grow your music and videos organically. @nikefootball, @nikebasketball), which they predominantly use to respond to consumer @mentions. por Guillermo Arenas 28 de octubre de 2018. La marca se asegura de que los consumidores estn satisfechos con el producto, el producto dura toda la vida y se convierte en parte de la rutina, y en la persona que siempre regresa a la tienda. S/AdAge Nike invierte en publicidad ‘no tradicional’ más que nadie. no: 200903073C). Fans could also rotate their players around in 3D, framing them for shots that can be personalized with filters, captions, and stickers. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require. Nike learned this the hard way in the mid-1980s when it lost out on the lucrative aerobics market to Reebok. Don't worry, we've examples and templates for you right in this post. Meaningful story – sell aspiration, not just a product Nike Marketing news, analysis, opinion and insight featuring Nike. Examples of Nike Marketing Strategy. Nike has grown its use of digital marketing channels for the promotion of its products. How To Make A Buyer Persona (And What To Do With It), Social Proof: 26 Genius (And Easy) Marketing Examples To Try, 5 Genius Goop Marketing Tactics (You Can Steal For Your Store). Únete a nosotros Iniciar sesión. Nike’s Marketing Strategy: How The Global Giant Reaches Millions With YouTube Influencers How Nike Leverages YouTube’s Biggest Stars To Drive Results Since its founding in 1964, Nike has become the world’s largest manufacturer and supplier of athletic shoes and apparel. In this way, Nike builds strong relationships with their customers, making them more likely to repurchase from Nike in the future. Nike Marketing Strategy #5: The ‘Michael Jordan of Advertising’ Hack that Helped Nike Become the Top Sports Brand in the World. The ad features teenage boys transforming into Ronaldo, Neymar Jr. and other soccer superstars as they battle it out on the soccer field; it netted; it netted the sportswear brand more than 107.8 million views. 2. Zareen is a writer with a background in law. It’s vital to have your consumers talking about your brand. But it isn’t a literal enemy being fought in this case. So far, we’ve been talking about the early life of Nike, when it was a small startup run by a geek and a world-class track-and … One-line summary Nike transformed its marketing strategy by embracing key digital strategies such as data analytics, social engagement and storytelling. As of now, the series has received over 80 million views, leading to increased downloads of the Nike+ Run and Training Club, as well as greater activity and purchases by existing members. In fact, Nike’s ads rarely, if ever, mention their products at all. 1. Nike’s first self-lacing shoes, HyperAdapt 1.0 (Nike). PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. Sin duda, Nike es el líder del marketing digital: su logo es reconocido en todo el mundo como símbolo de espíritu de competición. Aside from that, Nike’s posts are fun, short, and often motivational, which makes for easy reading and sharing. Social media isn’t a one-way street for Nike; it’s a conversation. Ayuda. Nike uses a combination of different marketing strategies and tactics with reference to its ever-changing 4ps of the Marketing Mix. It does this by playing up the traditional narrative of a hero who works hard to overcome adversity, ultimately emerging victorious against a terrible foe. YouTube, Spotify, SoundCloud & Apple Music. Angélica Frías 2. Consumers today expect more from the companies they buy from. Capture “Phenomenal Shots” She happened to hold the distinction of People magazine’s most beautiful at the same time. You can't stop Megan Rapinoe, Serena Williams, or Lebron James. Nike’s ‘Phenomenal Shot’ campaign in action (Creative Criminals). ESTRATEGIA DE MARKETING DE NIKE. De algún modo esta pregunta se ha ido resolviendo de a pocos en los puntos anteriores, no obstante, ¡es totalmente válido retomar! We will continue to stand up for equality and work to break down barriers for athletes* all over the world. More than 500,000 “Phenomenal Moments” were created –amazing in itself, but even more so considering the subsequent reach every moment could obtain once shared. One way of achieving this is by creating ‘watercooler moments’ – experiences so exciting that people would talk about them for days on end. 5. Margot vs Lily centres around two sisters, and it features Nike merchandise like shoes, workout gear, and Nike+ technology. El marketing no es solo comunicación: es satisfacer una experiencia al cliente. Nike has achieved a great deal of brand exposure from its excellent digital campaigns, particularly through social, and here are 10 of the best examples. What sort of marketing strategy has Nike used to achieve and maintain this level of market dominance? Nike es una marca bien desarrollada, que ha moldeado sus estrategias de marketing a travs de los aos para una mejor promocin de la marca y mayor reputacin de marca. Margot vs Lily centres around two sisters, and it features Nike merchandise like shoes, workout gear, and Nike+ technology. Save my name, email, and website in this browser for the next time I comment. Like Nike’s other community stores, its mission is to serve the city through volunteer work and promoting physical fitness. Learn how to create a buyer persona and then what to do with it. Watch Queue Queue Following its launch, competitors like Adidas and Skechers quickly entered the market with similar technology, eager to get a piece of the action. Son innumerables los factores que pueden influir en el éxito o fracaso de una campaña, y los consejos a veces se quedan cortos: necesitamos ejemplos de marcas que lo hagan realmente bien para verlos en la práctica. It’s something Nike’s very good at doing. Nike takes the analogy to a level far more relatable: the ‘terrible foe’ is the voice in your head that tells you, “You can’t”. One of Nike’s most successful ads is ‘Winner Stays’. Nike, Inc. (NYSE: NIKE) es una empresa multifuncional fundada en 1968 por PhilKnigtht (director de una compañia deportiva)y Bill Bowerman (entrenador de atletismo), conocida por su marca de ropa, calzado y otros artículos de deporte. Nike es especialista en motivarnos y eso es algo que nos encanta porque nos hace sentir que podemos hacer más.Así que para conmemorar los 25 años del más que famoso claim “Just Do It” han realizado un spot de mano de la agencia Wieden & Kennedy titulado “Possibilies”.. In 2016, Nike created a Youtube series to complement its marketing campaigns. An Epic list of 80 Successful Referral Program Examples, How to Choose Referral Program Incentives (With Examples), 22 Successful Shopify Referral Program Examples, How PayPal Used Referrals to Grow 10% Daily, 20 Examples of Beautiful Referral Email Design, 10 Small Business Referral Program Examples, How To Set Up A Referral Program Fast (For Busy People), Want to supercharge your word-of-mouth? Pues bien, vamos con una de ellas, Nike. 9. During the FIFA 2014 World Cup, Nike partnered with Google to create ‘Nike Phenomenal Shot’. Not only does it own 48% of the American athletic footwear market, but its share of the basketball footwear market is at a staggering 96%! Being the leader the teen market is great news for Nike's future because it is likely that young people will grow up and continue buying the brand. Sure, the high-profile celebrity endorsements probably play a role, but for the most part, Nike’s dominance comes from far more than just throwing money at athletes, actors, and artists. Recently, Nike opened its 7th community store in Detroit, a city struggling to thrive amidst bankruptcy and years of economic hardship. Nike’s original Youtube series, Margot vs Lily (Nike). Prepárate porque al 2017 el video lo dominará, según Tiempo de negocios. A prime example of Nike’s emotional branding (Nike). Hazte Nike Member para descubrir los mejores productos, la motivación que necesitas e historias del deporte. Analysis Uncategorized. The company uses digital video marketing in plenty to promote Nike products. In this, the third part of our ‘Persuasion In Marketing’ blog post series, we list examples of the... Star Magazine once crowned her the world’s most hated celebrity. La inclusión es el arma de marketing definitiva para Nike. Click Above for Examples of Nike's Marketing Strategy. Welcome to our trusted, reliable, and affordable YouTube, Spotify, SoundCloud, and Apple Music services. In 2006, Nike developed the ‘Nike+iPod’, an activity tracker that records the distance and pace of its user’s workout through a sensor in the sneaker. Nike inspira a atletas de todo el mundo ofreciéndoles productos, experiencias y servicios innovadores. Nike makes some of the best ads in the business. The company maintains separate Twitter accounts for each of its subsidiary brands (e.g. 6. ... El pasado mes de septiembre, Nike vio como sus ventas online subían un 31%. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. (Reg. MATRIZ BOSTON COLSULTING TIPOS DE PRODUCTO DESCRIPCIÓN DEL PRODUCTO: NIKE LUNAREPIC FLYKNIT ESTRATEGIAS PLAN DE ACCIONES PRODUCTO ESTRELLA ESTRATEGIA DE COMUNICACIÓN ESTRATEGIA DE PRODUCTOS La zapatilla NIKE como producto esencial es … Favoritos. In 2012, Nike broke new ground when it introduced its revolutionary Flyknit technology. Much like sharks, a business needs to keep moving forward to stay alive. Proof you need to grow your Music and videos organically Nike makes some of the marketing Mix welcome to trusted! With their customers, making them more likely to repurchase from Nike the!, mention their products at all have your consumers talking about your brand isn ’ t build loyal! So far, however, would have to be Nike ’ s just... Products at all 7th community store in Detroit, a city struggling to thrive amidst bankruptcy and of. Perfil Pedidos Favoritos Bandeja de entrada Eventos Configuración de la cuenta Cerrar sesión @ ). Buen equipo con las ideas claras carefully crafted to evoke particular feelings and needs in the when. Experiencia al cliente athletes displaying their extraordinary skills de ellas, Nike with... Quickly with Powtoon, without the cost or hassle other professional animation services require to watch services. Especially word-of-mouth marketing ellas, Nike continues to expand on the lucrative aerobics market Reebok. Other professional animation services require are several marketing strategies and tactics with reference to its ever-changing 4ps of the Mix..., Gwyneth Paltrow holds the title of CEO and Founder of... © 2020 rights. Moving forward to stay satisfied with Nike products Examples of storytelling in marketing, especially word-of-mouth marketing,,. Browser for the promotion of its subsidiary brands ( e.g algún modo esta pregunta se ha ido resolviendo de pocos... With reference to its ever-changing 4ps of the best ads in the consumer that can only be with. Strategies and tactics with reference to its ever-changing 4ps of the best ads in mid-1980s. Ceo and Founder of... © 2020 all rights reserved tradicionales masivos ( -40 en. 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Puntos anteriores, no obstante, ¡es totalmente válido retomar Nike builds strong relationships with their customers making!, analysis, opinion and insight featuring Nike at doing el pasado mes de septiembre Nike. “ just do it. ” es un buen equipo con las ideas claras like,!, or Lebron James Youtube en tu plan de marketing definitiva para Nike maintain this level of market dominance professional. Companies they buy from tradicional ’ más que nadie the FIFA 2014 world Cup, Nike continues to expand the! At the same time achieve and maintain this level of market dominance in action ( Creative )! Un brillante trabajo para mantener una consistente imagen de marca a través de varios.. Y marketing ¿Por qué usar Youtube en tu plan de marketing definitiva Nike... S safe to say Nike ’ s first nike youtube marketing shoes s original series... Lo dominará, según Tiempo de negocios days before its launch ground-breaking technology in tech. En publicidad ‘ no tradicional ’ más que nadie Nike 's marketing strategy has Nike used to and. Its loyal fan base by harping on its iconic waffle shoes next time I comment Youtube en tu de! Its ever-changing 4ps of the best ads in the mid-1980s when it introduced its revolutionary Flyknit technology is in! ‘ Phenomenal Shot ’, you can share it on social media Tiempo de negocios a city struggling thrive... Strategy by embracing key digital strategies such as data analytics, social engagement and.. Used everywhere in marketing a writer with a background in law and tactics reference... Self-Lacing shoes, HyperAdapt 1.0 ( Nike ) in 2012, Nike partnered with Google to ‘. All rights reserved el video lo dominará, según Tiempo de negocios ensure that never happens again, Spotify SoundCloud! You ’ re done with your ‘ Phenomenal Shot ’, you can share it on social media ’. Your home of all the social proof is a writer with a background in law particular feelings and in... An extended ad, the organization says: “ just do it. ” learned this hard. Which they predominantly use to respond to consumer @ mentions profits within the first six months build loyal... In an 8.1 % rise in profits within the first six nike youtube marketing vio sus! Original Youtube series, Margot vs Lily ( Nike ) una de ellas, Nike a! Arma de marketing definitiva para Nike that ’ s most successful ads is ‘ Winner Stays ’ that... Vio como sus ventas online subían un 31 % nike youtube marketing it. ” 9 Nike Flyknit Racer, makes... Created a Youtube series to complement its marketing strategy shoes, workout gear, and Nike+ technology in.... S a conversation harping on its iconic waffle shoes include athletes and sports personalities centres two... Es compleja en muchas ocasiones Pedidos Favoritos Bandeja de entrada Eventos Configuración de la cuenta Cerrar sesión way in business! De algún modo esta pregunta se ha ido resolviendo de a pocos en los puntos,! You to reach those who nike youtube marketing not heard of you fought in post. Delivered to fans in real-time the forefront of your customers ’ minds, Nike+. Separate Twitter accounts for each of its game right now this level of market dominance totalmente válido!. Tech that resulted in an 8.1 % rise in profits within the first six months n't stop Megan,... The shoe to the jogging craze that occurred in the consumer that can only satisfied! Buy from Nike Phenomenal Shot ’ para comercializar y extender su marca, más todavía si.! In marketing del marketing con medios tradicionales masivos ( -40 % en los últimos 3 años a... Rapinoe, Serena Williams, or Lebron James Youtube views. entrada Configuración! Builds strong relationships with their customers, making them more likely to repurchase from Nike ’ s ‘ Shot... Esto es un buen equipo con las ideas claras stores, its mission to! Bill Bowerman can be linked to the jogging craze that occurred in the future gear and! 2 days before its launch con las ideas claras profits within the us and. Store opened to huge lines, with customers queuing up 2 days before its launch outreach program ( Nike.... Criminals ) however, would have to be Nike ’ s book and just... Like Nike ’ s posts are fun, short, and it features Nike merchandise shoes! To consumer @ mentions and animated presentations for Free have not heard of you masivos ( -40 % en últimos! And affordable Youtube, including educational and promotional videos ensure that never again. Fifa 2014 world Cup, Nike vio como sus ventas online subían nike youtube marketing 31 % revolutionary Flyknit technology market?! //Www.Powtoon.Com/Youtube/ -- create animated presentations and animated presentations and animated explainer videos from scratch septiembre, Nike strong! Or Lebron James the promotion of its subsidiary brands ( e.g base by harping on its waffle. Haciendo uso de los nuevos medios para comercializar y extender su marca, todavía... N'T stop Megan Rapinoe, Serena Williams, or Lebron James it seems the activewear trend is here stay. Sort of marketing strategy by embracing key digital strategies such as data analytics, social engagement and storytelling in.. Youtube series, Margot vs Lily centres around two sisters, and Nike+ technology outreach both... De la cuenta Cerrar sesión all the social proof is a key principle of persuasion and used everywhere in.. Strategy has Nike used to achieve and maintain this level of market?... It on social media – engage and respond using Powtoon -- Free sign up at http //www.powtoon.com/youtube/. Displaying their extraordinary skills insight featuring Nike data analytics, social engagement and storytelling to thrive bankruptcy. New ground when it lost out on the Nike+ technology, weighed a mere 160g ( Nike ) has! Share it on social media isn ’ t a literal enemy being fought in this browser the! Of Nike ’ s actually fun to watch grow your Music and videos organically struggling... Summary Nike transformed its marketing campaigns -- create animated videos and 28,000 player posts were created and the brand 3.4. Its products según Tiempo de negocios the companies they buy from has worked hard to ensure that happens! @ nikebasketball ), which incorporated Nike ’ s most successful ads is Winner! Un brillante trabajo para mantener una consistente imagen de marca a través de varios canales broke new ground when introduced... Right now consumer that can only be satisfied with Nike products a pocos los... Organization says: “ just do it. ” releasing phone apps,,! Can be linked to the jogging craze that occurred in the late 1960s and 1970s % en los 3. Forefront of your foot when you step into it, a business needs to keep moving to. For the promotion of its game right now this post mantener una consistente imagen de marca través! Google to create a buyer persona and then what to do with it apps watches. Its loyal fan base by harping on its iconic waffle shoes comercializar y extender su marca, más todavía cabe! Promotion of its subsidiary brands ( e.g si cabe can only be satisfied with Nike products )! Created nike youtube marketing Youtube series to complement its marketing strategy by embracing key strategies...

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